Plastic Surgery in Chennai: Nosing Towards Perfection

Boom in Demand for Plastic Surgery in Conservative Chennai

The conservative south Indian city of Chennai has always been the hub of medical tourism in the country, owing to the lower costs of healthcare in this region.  In recent years, however the area’s economic boom and corresponding lifestyle changes have seen an increase in the number of patients who opt for “personal enhancements” or plastic surgery.  With the costs of procedures like rhinoplasty, browptosis, and blepharoplasty (real words) falling in the price range of Rs. 30,000 to Rs. 50,000, the city’s new upwardly mobile are beginning to discover that they don’t have to mortgage their houses for the price of a nose job. The low costs have meant foreign patients are also catching on to Chennai’s new status as a plastic surgery haunt.  

Cashing in on the Craze for Plastic Surgery

Dr. S Arumugam, promoter of the Chicago Cosmetic Surgery Group is a veteran plastic surgeon with a tally of 15,000 successful operations to his credit, including over two thousand breast enlargement surgeries.  The Group has set up two hospitals, one each in Mumbai and Chennai, dedicated exclusively to plastic surgery. The costs of rhinoplasty surgery at a facility in India falls in the Rs. 45,000 to Rs. 50,000 range while abroad the rate could be as much as 5 times that.  The Group intends to open nine more such medical tourism centers across the country, as well as satellite centers in Coimbatore and Goa.  

From body sculpting to Botox to brow lifts, Chennai hospitals are broadening the scope of their plastic surgery services to include more than the traditional life saving surgeries that Indian medical tourism is famed for.  In the process, they’re happily discovering there’s a huge demand for aesthetic surgeries and beautifying treatments at home.